LEAF (Linking Environment and Farming) is the leading organisation delivering more sustainable food and farming. They provide information to farmers and consumers to help promote sustainable farming and protect the environment.
We worked with LEAF (Linking Environment and Farming) to redesign their main website from the ground up, helping to bring clarity to their content to ensure the information was well organised, easy to access and visually engaging.
Our main aim with the LEAF website redesign was to make the wealth of information they have available easily accessible to the end user without compromising on creating a modern look and feel.
By working with the LEAF team to bring a logical structure to the content we were able to build a website that is much more easily digested by users and reduce the workload required by the content team. The new structure allows the management and reuse of content to be carried out in one central location in the content management system across any section of the primary content.
The new content system has given the LEAF team the ability to take their content on line without being restricted by how to present the content. We provided a complete set of page elements that are independent and interchangeable allowing LEAF to build unlimited page layouts to match their demands, from bold headline sections and long form content through to detailed maps and charts.
This is all built on the Craft CMS platform, which makes use of the matrix grid to make building flexible page templates simple and intuitive for the LEAF team.
With such a vast quantity of content throughout the LEAF site we used modals extensively to reveal more in-depth content. This allowed us to really focus the main page designs on communicating the high level objectives LEAF has set out for itself.
Early on in the project we learned that LEAF's audience were accessing the current site on a range of devices. In the redesign we put a large focus on making sure the content worked across as all devices so that leafs content is accessible whenever and wherever the user required.
One of the demands of this project was to work in stages through a transition period from the old to new site. This required us to integrate with their existing site 's members area. We made a key feature of this helping to bring clarity to their membership scheme by guiding users to the right membership type before accessing the old site.
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